1 on 1 Mentoring
General Review
Ensure that their contact information is up-to-date and easy to find, including their full name, phone number, email address, and LinkedIn profile.
Look for a concise summary or objective statement that provides a quick overview of their career goals and what they can bring to a potential employer.
Examine their work history, focusing on positions related to digital marketing. Pay attention to the roles, companies, and dates of employment. Look for quantitative achievements and specific responsibilities related to digital marketing strategies, campaigns, and results.
Lastly, pay attention to the resume’s grammar, formatting, and overall presentation. Attention to detail is crucial in digital marketing, and a well-organized resume reflects this quality.
Tech Review
Evaluate their skills section to see if they possess essential digital marketing skills such as SEO, SEM, social media management, email marketing, content creation, analytics, and marketing automation tools.
Check for relevant certifications such as Google Analytics, Google Ads, HubSpot, Facebook Blueprint, or any other industry-specific certifications.
Confirm their educational background, including degrees, institutions, and graduation dates. While formal education is important, it’s often secondary to practical experience in digital marketing.
Note their proficiency with digital marketing tools and software, such as content management systems (CMS), email marketing platforms, social media scheduling tools, and analytics platforms.
If available, review their portfolio or work samples to see firsthand the quality of their work and the results they’ve achieved in past campaigns.
